Global A2P SMS Market

- Size, Trend, Share, Opportunity Analysis & Forecast, 2014-2025

  • Date ICT & Media
  • Date February 2017
  • price $3619
 
 

A2P SMS Market Overview

Application to Person (A2P) is an innovative technology that is used to send personalized messages for advertising and other promotional activities. This SMS service is a part of the mobiles value added services (VAS). Increasing number of enterprises in multiple industry verticals are driving the market growth, as these enterprises adopt the SMS as a communication channel for their customers, employees, general public, and other stakeholders. In addition, mobile phone network operators are shifting their focus to A2P SMS, to increase their average revenue per user.

Based on application, the market is divided into pushed content services, customer relationship management, promotional campaigns, interactive services, and inquiry-related services. According to end-user industry, it is categorized into retail, transportation & travel, entertainment & media, healthcare & hospitality, BFSI, and others. Geographic segmentation and deep analysis of each of the aforesaid segments is included for North America, Europe, Asia-Pacific, and LAMEA.

Market Dynamics:

Drivers:

  • Increase in mobile subscriber base
  • Rapid economic growth and upsurge in mobile advertising and e-commerce business

Restraints:

  • Increasing mobile messaging spams, phishing, and malware attacks
  • Technical irregularities in the process

Market Players:

The top players in the global A2P SMS market include Syniverse Technologies, LLC, AMD Telecom S.A., Fortytwo Telecom AB., Ogangi Corporation, Silverstreet BV, CLX Communications AB, Tanla Solutions Ltd., Symsoft AB, Cybercomm, Infobip Ltd, and Angkor Data Communication Group Co., Ltd.

KEY TAKEAWAYS
Global A2P SMS Market

MARKET LANDSCAPE

By Application

  • Pushed content services
  • Customer relationship management services
  • Promotional campaigns
  • Interactive services
  • Inquiry related services

By End-user

  • Retail
  • Transportation & travel
  • Healthcare & hospitality
  • Entertainment & media
  • BFSI
  • Others

By Geography

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Italy
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia-Pacific
  • LAMEA
    • Brazil
    • Saudi Arabia
    • South Africa
    • Rest of LAMEA
1. Executive summary
1.1. Key findings
1.2. Market attractiveness and trend analysis
1.3. Competitive landscape and recent industry development analysis
2. Introduction
2.1. Report description
2.2. Scope and definitions
2.3. Research methodology
3. Market landscape
3.1. Growth drivers
3.1.1. Impact analysis
3.2. Restraints and challenges
3.2.1. Impact analysis
3.3. Porter’s analysis
3.3.1. Bargaining power of buyers
3.3.2. Bargaining power of suppliers
3.3.3. Threat of substitutes
3.3.4. Industry rivalry
3.3.5. Threat of new entrants
3.4. Global A2P SMS market shares analysis, 2014-2025
3.4.1. Global A2P SMS market shares by application, 2014-2025
3.4.2. Global A2P SMS market shares by end user, 2014-2025
3.4.3. Global A2P SMS market shares by geography, 2014-2025
4. Global A2P SMS market by application
4.1. Pushed content services
4.1.1. Historical market size by region, 2014-2016
4.1.2. Market forecast by region, 2017-2025
4.2. Customer relationship management services
4.2.1. Historical market size by region, 2014-2016
4.2.2. Market forecast by region, 2017-2025
4.3. Promotional campaigns
4.3.1. Historical market size by region, 2014-2016
4.3.2. Market forecast by region, 2017-2025
4.4. Interactive services
4.4.1. Historical market size by region, 2014-2016
4.4.2. Market forecast by region, 2017-2025
4.5. Inquiry related services
4.5.1. Historical market size by region, 2014-2016
4.5.2. Market forecast by region, 2017-2025
5. Global A2P SMS market by end user
5.1. Retail
5.1.1. Historical market size by region, 2014-2016
5.1.2. Market forecast by region, 2017-2025
5.2. Transportation & travel
5.2.1. Historical market size by region, 2014-2016
5.2.2. Market forecast by region, 2017-2025
5.3. Healthcare & hospitality
5.3.1. Historical market size by region, 2014-2016
5.3.2. Market forecast by region, 2017-2025
5.4. Entertainment & media
5.4.1. Historical market size by region, 2014-2016
5.4.2. Market forecast by region, 2017-2025
5.5. BFSI
5.5.1. Historical market size by region, 2014-2016
5.5.2. Market forecast by region, 2017-2025
5.6. Others
5.6.1. Historical market size by region, 2014-2016
5.6.2. Market forecast by region, 2017-2025
6. Global A2P SMS market by geography
6.1. North America
6.1.1. U.S.
6.1.1.1. Historical market size, 2014-2016
6.1.1.2. Market forecast, 2017-2025
6.1.2. Canada
6.1.2.1. Historical market size, 2014-2016
6.1.2.2. Market forecast, 2017-2025
6.1.3. Mexico
6.1.3.1. Historical market size, 2014-2016
6.1.3.2. Market forecast, 2017-2025
6.2. Europe
6.2.1. UK
6.2.1.1. Historical market size, 2014-2016
6.2.1.2. Market forecast, 2017-2025
6.2.2. Germany
6.2.2.1. Historical market size, 2014-2016
6.2.2.2. Market forecast, 2017-2025
6.2.3. France
6.2.3.1. Historical market size, 2014-2016
6.2.3.2. Market forecast, 2017-2025
6.2.4. Spain
6.2.4.1. Historical market size, 2014-2016
6.2.4.2. Market forecast, 2017-2025
6.2.5. Italy
6.2.5.1. Historical market size, 2014-2016
6.2.5.2. Market forecast, 2017-2025
6.2.6. Rest of Europe
6.2.6.1. Historical market size, 2014-2016
6.2.6.2. Market forecast, 2017-2025
6.3. Asia-Pacific
6.3.1. China
6.3.1.1. Historical market size, 2014-2016
6.3.1.2. Market forecast, 2017-2025
6.3.2. Japan
6.3.2.1. Historical market size, 2014-2016
6.3.2.2. Market forecast, 2017-2025
6.3.3. India
6.3.3.1. Historical market size, 2014-2016
6.3.3.2. Market forecast, 2017-2025
6.3.4. Australia
6.3.4.1. Historical market size, 2014-2016
6.3.4.2. Market forecast, 2017-2025
6.3.5. South Korea
6.3.5.1. Historical market size, 2014-2016
6.3.5.2. Market forecast, 2017-2025
6.3.6. Rest of Asia-Pacific
6.3.6.1. Historical market size, 2014-2016
6.3.6.2. Market forecast, 2017-2025
6.4. LAMEA
6.4.1. Brazil
6.4.1.1. Historical market size, 2014-2016
6.4.1.2. Market forecast, 2017-2025
6.4.2. Saudi Arabia
6.4.2.1. Historical market size, 2014-2016
6.4.2.2. Market forecast, 2017-2025
6.4.3. South Africa
6.4.3.1. Historical market size, 2014-2016
6.4.3.2. Market forecast, 2017-2025
6.4.4. Rest of LAMEA
6.4.4.1. Historical market size, 2014-2016
6.4.4.2. Market forecast, 2017-2025
7. Company profiles
7.1. Syniverse Technologies, LLC
7.1.1. Overview
7.1.2. Financials and business segments
7.1.3. Recent developments
7.2. AMD Telecom S.A.
7.2.1. Overview
7.2.2. Financials and business segments
7.2.3. Recent developments
7.3.  Fortytwo Telecom AB.
7.3.1. Overview
7.3.2. Financials and business segments
7.3.3. Recent developments
7.4. Ogangi Corporation
7.4.1. Overview
7.4.2. Financials and business segments
7.4.3. Recent developments
7.5. Silverstreet BV
7.5.1. Overview
7.5.2. Financials and business segments
7.5.3. Recent developments
7.6. CLX Communications AB
7.6.1. Overview
7.6.2. Financials and business segments
7.6.3. Recent developments
7.7. Tanla Solutions Ltd.
7.7.1. Overview
7.7.2. Financials and business segments
7.7.3. Recent developments
7.8. Symsoft AB
7.8.1.  Overview
7.8.2. Financials and business segments
7.8.3. Recent developments
7.9. Cybercomm
7.9.1. Overview
7.9.2. Financials and business segments
7.9.3. Recent developments
7.10. Angkor Data Communication Group Co., Ltd.
7.10.1. Overview
7.10.2. Financials and business segments
7.10.3. Recent developments
7.11. Infobip Ltd
7.11.1. Overview
7.11.2. Financials and business segments
7.11.3. Recent developments

List of Tables

Table 1. A2P SMS Market Share, by Application, 2014-2025
Table 2. A2P SMS Market Share, by End-User, 2014-2025
Table 3. A2P SMS Market Share, by Region, 2014-2025
Table 4. A2P SMS Market Value for Pushed Content Services, by Region, 2017-2025, $million
Table 5. A2P SMS Market Value for Customer Relationship Management Services, by Region,
2017-2025, $million
Table 6. A2P SMS Market Value for Promotional Campaigns, by Region, 2017-2025, $million
Table 7. A2P SMS Market Value for Interactive Services, by Region, 2017-2025, $million
Table 8. A2P SMS Market Value for Inquiry Related Services, by Region, 2017-2025, $million
Table 9. A2P SMS Market Value for Retail, by Region, 2017-2025, $million
Table 10. A2P SMS Market Value for Transportation & Travel, by Region, 2017-2025, $million
Table 11. A2P SMS Market Value for Healthcare & Hospitality, by Region, 2017-2025, $million
Table 12. A2P SMS Market Value for Entertainment & Media, by Region, 2017-2025, $million
Table 13. A2P SMS Market Value for BFSI, by Region, 2017-2025, $million
Table 14. A2P SMS Market Value for Entertainment & Media, by Region, 2017-2025, $million
Table 15. A2P SMS Market Value for North America, by Country, 2017-2025, $million
Table 16. A2P SMS Market Value for North America, by Application, 2014-2025, $million
Table 17. A2P SMS Market Value for North America, by End-User, 2014-2025, $million
Table 18. A2P SMS Market Value for Europe, by Country, 2014-2025, $million
Table 19. A2P SMS Market Value for Europe, by Application, 2014-2025, $million
Table 20. A2P SMS Market Value for Europe, by End-User, 2014-2025, $million
Table 21. A2P SMS Market Value for Asia-Pacific, by Country, 2014-2025, $million
Table 22. A2P SMS Market Value for Asia-Pacific, by Application, 2014-2025, $million
Table 23. A2P SMS Market Value for Asia-Pacific, by End-User, 2014-2025, $million
Table 24. A2P SMS Market Value for LAMEA, by Country, 2014-2025, $million
Table 25. A2P SMS Market Value for LAMEA, by Application, 2014-2025, $million
Table 26. A2P SMS Market Value for LAMEA, by End-User, 2014-2025, $million
Table 27. Syniverse Technologies, LLC - Company Snapshot
Table 28. AMD Telecom S.A. - Company Snapshot
Table 29. Fortytwo Telecom AB. - Company Snapshot
Table 30. Ogangi Corporation - Company Snapshot
Table 31. Silverstreet BV - Company Snapshot
Table 32. CLX Communications AB - Company Snapshot
Table 33. Tanla Solutions Ltd. - Company Snapshot
Table 34. Symsoft AB - Company Snapshot
Table 35. Cybercomm - Company Snapshot
Table 36. Angkor Data Communication Group Co., Ltd. - Company Snapshot
Table 37. Infobip Ltd - Company Snapshot

List of Figures

Figure 1. A2P SMS: Pushed Content Services Market Value, 2014-2016, $million
Figure 2. A2P SMS: Customer Relationship Management Services Market Value, 2014-2016, $million
Figure 3. A2P SMS: Promotional Campaigns Market Value, 2014-2016, $million
Figure 4. A2P SMS: Interactive Services Market Value, 2014-2016, $million
Figure 5. A2P SMS: Inquiry Related Services Market Value, 2014-2016, $million
Figure 6. A2P SMS: Retail Market Value, 2014-2016, $million
Figure 7. A2P SMS: Transpiration & Travel Market Value, 2014-2016, $million
Figure 8. A2P SMS: Healthcare & Hospitality Market Value, 2014-2016, $million
Figure 9. A2P SMS: Entertainment & Media Market Value, 2014-2016, $million
Figure 10. A2P SMS: BFSI Market Value, 2014-2016, $million
Figure 11. A2P SMS: Others Market Value, 2017-2025, $million
Figure 12. A2P SMS: U.S. Market Value, 2017-2025, $million
Figure 13. A2P SMS: U.S. Market Value, 2017-2025, $million
Figure 14. A2P SMS: Canada Market Value, 2014-2016, $million
Figure 15. A2P SMS: Canada Market Value, 2017-2025, $million
Figure 16. A2P SMS: Mexico Market Value, 2014-2016, $million
Figure 17. A2P SMS: Mexico Market Value, 2017-2025, $million
Figure 18. A2P SMS: UK Market Value, 2014-2016, $million
Figure 19. A2P SMS: UK Market Value, 2017-2025, $million
Figure 20. A2P SMS: Germany Market Value, 2014-2016, $million
Figure 21. A2P SMS: Germany Market Value, 2017-2025, $million
Figure 22. A2P SMS: France Market Value, 2014-2016, $million
Figure 23. A2P SMS: France Market Value, 2017-2025, $million
Figure 24. A2P SMS: Spain Market Value, 2014-2016, $million
Figure 25. A2P SMS: Spain Market Value, 2017-2025, $million
Figure 26. A2P SMS: Italy Market Value, 2014-2016, $million
Figure 27. A2P SMS: Italy Market Value, 2017-2025, $million
Figure 28. A2P SMS: Rest of Europe Market Value, 2014-2016, $million
Figure 29. A2P SMS: Rest of Europe Market Value, 2017-2025, $million
Figure 30. A2P SMS: China Market Value, 2014-2016, $million
Figure 31. A2P SMS: China Market Value, 2017-2025, $million
Figure 32. A2P SMS: Japan Market Value, 2014-2016, $million
Figure 33. A2P SMS: Japan Market Value, 2017-2025, $million
Figure 34. A2P SMS: India Market Value, 2014-2016, $million
Figure 35. A2P SMS: India Market Value, 2017-2025, $million
Figure 36. A2P SMS: Australia Market Value, 2014-2016, $million
Figure 37. A2P SMS: Australia Market Value, 2017-2025, $million
Figure 38. A2P SMS: South Korea Market Value, 2014-2016, $million
Figure 39. A2P SMS: South Korea Market Value, 2017-2025, $million
Figure 40. A2P SMS: Rest of Asia-Pacific Market Value, 2014-2016, $million
Figure 41. A2P SMS: Rest of Asia-Pacific Market Value, 2017-2025, $million
Figure 42. A2P SMS: Brazil Market Value, 2014-2016, $million
Figure 43. A2P SMS: Brazil Market Value, 2017-2025, $million
Figure 44. A2P SMS: Saudi Arabia Market Value, 2014-2016, $million
Figure 45. A2P SMS: Saudi Arabia Market Value, 2017-2025, $million
Figure 46. A2P SMS: South Africa Market Value, 2014-2016, $million
Figure 47. A2P SMS: South Africa Market Value, 2017-2025, $million
Figure 48. A2P SMS: Rest of LAMEA Market Value, 2014-2016, $million
Figure 49. A2P SMS: Rest of LAMEA Market Value, 2017-2025, $million
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