- Opportunity and Forecast, 2016-2025
Bring your own device (BYOD) is a policy in which employees are permitted to carry their own personal devices to workplace and use it to access confidential information and applications of an organization. The trend is growing in developing countries, such as Russia and Brazil, at a rapid rate, while the growth is steady in developed economies. The prevalence of smartphones and tablets has led organizations to allow their employees to use their own devices as this has resulted in improvement in productivity and cost saving. In addition, adoption of BYOD in turn has increased convenience, flexibility, and morale of employees.
Increasing awareness about benefits of BYOD system, enhancement in productivity of organization, and reduction in operating expenditure & capital expenditure are factors that drive the global BYOD market. However, security concerns and data breaches hamper the market growth. Enhancement in data service availability and increasing usage of mobile devices provide new opportunities in the industry for growth.
The global bring your own device market is segmented on the basis of end use, device, and geography. Based on end use, the market is classified into small businesses and mid-to-large-sized business. Based on device, it is divided into tablets, smartphones, and laptops. Geographically, it is analyzed across North America, Latin America, Europe, Asia-Pacific, and Middle East & Africa.
Key vendors operating in the industry are Cisco Systems, Good Technology, Alcatel-Lucent, AirWatch, Aruba Networks, AT&T Mobility, Bluebox, IBM Corporation, and MobileIron. These key industry players have implemented collaborations, mergers & acquisitions, expansion, partnerships, and joint ventures as their key developmental strategies to gain stronger position and competitive edge over others in the industry.
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