Kenya Sugar Confectionery Market

- Size, Trend, Share, Opportunity Analysis, and Forecast, 2017-2025

  • Date Food and Beverages
  • Date March 2018
  • price $3995
 
 

Kenya Sugar Confectionery Market Overview:

In 2016, the Kenya sugar confectionery market was valued at $42,960 thousand and is expected to grow at a CAGR of 8.7% from 2017 to 2025 to reach $93,220 thousands by 2025. Whereas, in terms of volume, the market stood at 39,902 tons, in 2016 and is expected to grow at a CAGR of 9.4% from 2017 to 2025 to reach 92,087 kilotons by 2025.

Sugar confectioneries are a range of sugar-based food items, which are commonly known as sweets and are generally consumed as snacks, such as, boiled sweets, marshmallows, toffees, and others. These food items are a part of the non-essential commodity; however, it is consumed by all income groups. The sugar confectionery products offer a wide range of variety, extending from individually wrapped sweets to sophisticated packaging for luxurious products.

The Kenya sugar confectionery market is anticipated to witness a strong growth during the forecast period, this is attributed to rising in disposable income, which was approximately $64.8 billion in 2016. In addition, continuous introduction of new products with innovative flavors & healthy ingredients gains high appeal from its broad consumer base. Moreover, the emerging gifting trend and growing retail market are expected to boost the demand for sugar confectioneries in the near future. However, increase in health awareness across the nation and surge in the incidence of diabetes are projected to hamper the growth.

The Kenya sugar confectionery market is analyzed based on category and distribution channel. Based on category, the market is divided into boiled sweets, lollipops, caramels, toffees, jellies, gums, chews, mints, nougat, pastilles, licorice, and others (medicated sweets and marshmallows). Based on distribution channel, the market is analyzed across convenience stores, supermarkets & hypermarkets, specialty stores, and online platforms.

Market Dynamics

Drivers

  • Strong marketing campaigns
  • Shift of trend towards gifting confectionery items
  • Rise in disposable income of the middle-income group of consumers
  • Growth in retail market

Restraints

  • Volatile nature of raw material prices
  • Increase in awareness about health concerns and incidence of diabetes

Market Players

Some of the key players operating in this market are Mars, Inc., Mondelez International, Lotte Confectionery Company, Kenafric Industries Ltd., Perfetti Van Melle, Kenya Sweets Limited, HARIBO Dunhills (Pontefract) PLC, Nestle SA, Cadbury Kenya Ltd., Patco Industries Limited, and Kwality Candies & Sweets Ltd.

KEY TAKEAWAYS

MARKET LANDSCAPE

By Category

  • Boiled Sweets
  • Lollipops
  • Caramels
  • Toffees
  • Jellies
  • Gums
  • Chews
  • Mints
  • Nougat
  • Pastilles
  • Liquorice
  • Others

By Distribution Channel

  • Convenience Stores
  • Supermarkets & Hypermarkets
  • Specialty Stores
  • Online Platforms
SECTION 1 EXECUTIVE SUMMARY
1.1. COMPETITIVE LANDSCAPE AND RECENT INDUSTRY DEVELOPMENT ANALYSIS
SECTION 2 INTRODUCTION
2.1. REPORT DESCRIPTION
2.2. SCOPE AND DEFINITION
2.3. RESEARCH AND METHODOLOGY
2.3.1. Secondary research
2.3.2. Primary research
2.3.3. Analyst tools and models
SECTION 3 MARKET LANDSCAPE
3.1. DRIVERS
3.1.1. Growth in retail market
3.1.2. Increase in disposable income of the middle income group of consumers
3.1.3. Shift of trend towards gifting confectionery items
3.1.4. Strong marketing campaigns
3.2. RESTRAINTS AND CHALLENGES
3.2.1. Volatile nature of raw material prices
3.2.2. Increase in awareness about health concerns and incidence of diabetes
3.3. OPPORTUNITIES
3.3.1. Rise in demand for organic and premium candies
3.4. PORTERS ANALYSIS
3.4.1. Bargaining power of buyers
3.4.2. Bargaining power of suppliers
3.4.3. Threat of substitutes
3.4.4. Industry rivalry
3.4.5. Threat of new entrants
3.5. KENYA SUGAR CONFECTIONERY MARKET SHARE ANALYSIS, 2014-2025
3.5.1. Kenya sugar confectionery market share, by category, 2014-2025
3.5.2. Kenya sugar confectionery market volume, by distribution channel, 2014-2025
SECTION 4 KENYA SUGAR CONFECTIONERY MARKET, BY CATEGORY
4.1. BOILED SWEETS
4.1.1. Historical Market Size, 2014-2016
4.1.2. Market Forecast, 2017-2025
4.2. LOLLIPOPS
4.2.1. Historical Market Size, 2014-2016
4.2.2. Market Forecast, 2017-2025
4.3. CARAMELS
4.3.1. Historical Market Size, 2014-2016
4.3.2. Market Forecast, 2017-2025
4.4. TOFFEES
4.4.1. Historical Market Size, 2014-2016
4.4.2. Market Forecast, 2017-2025
4.5. JELLIES
4.5.1. Historical Market Size, 2014-2016
4.5.2. Market Forecast, 2017-2025
4.6. GUMS
4.6.1. Historical Market Size, 2014-2016
4.6.2. Market Forecast, 2017-2025
4.7. CHEWS
4.7.1. Historical Market Size, 2014-2016
4.7.2. Market Forecast, 2017-2025
4.8. MINTS
4.8.1. Historical Market Size, 2014-2016
4.8.2. Market Forecast, 2017-2025
4.9. NOUGAT
4.9.1. Historical Market Size, 2014-2016
4.9.2. Market Forecast, 2017-2025
4.10. PASTILLES
4.10.1. Historical Market Size, 2014-2016
4.10.2. Market Forecast, 2017-2025
4.11. LIQUORICE
4.11.1. Historical Market Size, 2014-2016
4.11.2. Market Forecast, 2017-2025
4.12. OTHERS
4.12.1. Historical Market Size, 2014-2016
4.12.2. Market Forecast, 2017-2025
SECTION 5 KENYA SUGAR CONFECTIONERY MARKET, BY DISTRIBUTION CHANNEL
5.1. CONVENIENCE STORES
5.1.1. Historical Market Size, 2014-2016
5.1.2. Market Forecast, 2017-2025
5.2. SUPERMARKETS & HYPERMARKETS
5.2.1. Historical Market Size, 2014-2016
5.2.2. Market Forecast, 2017-2025
5.3. SPECIALTY STORES
5.3.1. Historical Market Size, 2014-2016
5.3.2. Market Forecast, 2017-2025
5.4. ONLINE PLATFORMS
5.4.1. Historical Market Size, 2014-2016
5.4.2. Market Forecast, 2017-2025
SECTION 6 COMPANY PROFILES
6.1. MONDELEZ INTERNATIONAL
6.1.1. Company overview
6.1.2. Business Performance
6.1.3. Strategic moves and developments
6.1.4. SWOT analysis of Mondelez International
6.2. KENAFRIC INDUSTRIES LTD.
6.2.1. Company overview
6.2.2. Business Performance
6.2.3. Strategic moves and developments
6.2.4. SWOT analysis of Kenafric Industries Ltd.
6.3. PERFETTI VAN MELLE
6.3.1. Company overview
6.3.2. Business Performance
6.3.3. Strategic moves and developments
6.3.4. SWOT analysis of Perfetti Van Melle
6.4. KENYA SWEETS LIMITED
6.4.1. Overview
6.4.2. Business performance
6.4.3. Strategic moves and developments
6.4.4. SWOT analysis of Kenya Sweets Limited
6.5. MARS, INC.
6.5.1. Overview
6.5.2. Products, Services, and Solutions
6.5.3. Business performance
6.5.4. SWOT analysis of Mars, Inc.
6.6. HARIBO DUNHILLS (PONTEFRACT) PLC
6.6.1. Overview
6.6.2. Business performance
6.6.3. Strategic moves and developments
6.6.4. SWOT analysis of HARIBO Dunhills (Pontefract) PLC
6.7. NESTLE SA
6.7.1. Overview
6.7.2. Business performance
6.7.3. Business performance
6.7.4. SWOT analysis of Nestle SA
6.8. CADBURY KENYA LTD.
6.8.1. Overview
6.8.2. Business performance
6.8.3. Strategic moves and developments
6.8.4. SWOT analysis of Cadbury Kenya Ltd.
6.9. PATCO INDUSTRIES LIMITED
6.9.1. Overview
6.9.2. Business performance
6.9.3. Strategic moves and developments
6.9.4. SWOT analysis of Patco Industries Limited
6.10. KWALITY CANDIES & SWEETS LTD
6.10.1. Overview
6.10.2. Business performance
6.10.3. Strategic moves and developments
6.10.4. SWOT analysis of Kwality Candies & Sweets Ltd
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