- Opportunity and Forecast, 2016-2025
mHealth, an abbreviation for mobile health, is a term used for the practice of using mobile phones and wireless devices for medical and healthcare applications. It is primarily used for treatment purposes, disease surveillance, tracking epidemic outbreak, and chronic disease management. mHealth devices are used to improve awareness about the correct practices and preventive healthcare measures to patients. mHealth has been gaining prominence across the globe, owing to factors such as widespread usage of mobiles, technological advancements, and large population base. Real time monitoring of patient health and provision of appropriate course of action are facilitated through the use of mHealth. The ability to treat and diagnose diseases and improved access to health and health related information supplement the market growth.
The global mHealth market is driven by factors such as growth in implementation of mobile and wireless technologies, rise in incidence of chronic diseases, and growth in rural population. However, data security and privacy concerns hamper the market growth. Increase in the number of live health and pilot projects, surge in the number of healthcare apps, and increase in smartphone penetration are expected to create new avenues in the industry.
The global mHealth market is segmented into service, connected device, application, participant, and geography. Based on service, the market is segmented into healthcare system strengthening services, diagnosis services, and monitoring services. Based on connected device, the market is classified into blood pressure monitor, glucose meter, and pulse oximeter. The application areas of the industry are womens health, medication, weight loss, and personal health record. The participant segment is subsegmented into device vendors, content players, mobile operators, and healthcare providers. The market is analyzed based on four regions, namely Asia-Pacific, North America, Europe, and LAMEA.
The key players operating in the market are AT&T Inc., Apple Inc., Vodafone Group plc, mQure, Allscripts Healthcare Solutions, Omron HealthCare Inc., Samsung Electronics Corporation, Bayer Healthcare, Philips Healthcare, Cardionet Inc., Masimo Corporation, and LifeWatch AG. These market players have adopted various strategies such as new products launch, expansion, collaboration, joint ventures, partnerships, mergers & acquisitions, and other strategies to consolidate their market position and gain competitive edge in the market.
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